How to have the maximum conversion?
How to give the best experience to the online visitors so that they come back again and again?
How to define meta tags so that search is optimized and holistic?
How to define content so that visitors know what they are buying?
How to minimize clicks for quick purchase?
Just a couple of HOWs that are put up by the marketing teams to technology counterparts or the product owners to increase the CTR and enable business growth.
To answer the above HOWs we have seen online brands coming with focused-loyalty, social integration, one-click-purchase, holistic purchase across platforms and gamification (to a certain extent) to enable customer interaction and deliver what each visitor looks at i.e. RICH EXPERIENCE.
However, one key ingredient that has not been exploited well is that of sharing/gifting based on what the customer's social circle is. Imagine:
How to give the best experience to the online visitors so that they come back again and again?
How to define meta tags so that search is optimized and holistic?
How to define content so that visitors know what they are buying?
How to minimize clicks for quick purchase?
Just a couple of HOWs that are put up by the marketing teams to technology counterparts or the product owners to increase the CTR and enable business growth.
To answer the above HOWs we have seen online brands coming with focused-loyalty, social integration, one-click-purchase, holistic purchase across platforms and gamification (to a certain extent) to enable customer interaction and deliver what each visitor looks at i.e. RICH EXPERIENCE.
However, one key ingredient that has not been exploited well is that of sharing/gifting based on what the customer's social circle is. Imagine:
- If you would be able to gift or gifted a thing that has been added in the cart or searched most frequently based on a special occasion that is coming or
- Think if you get a good deal from the merchant just because you are buying something similar for your family or
- Allow cross channel loyalty or gamification through contests where your social circle also engages
No comments:
Post a Comment